Pay per call networks provide a way for companies to make calls with customers who are interested in their products or services. These campaigns can be used to drive customers to connect with a person over the phone, or to drive consumers to visit a web page. Using these services can help your business increase revenues, and can also protect your company from fraud.
PPC campaigns can drive customers to connect over the phone
If you’re planning to start a PPC campaign for your business, you’ll need to determine which channel you want to use and who your audience is. Then, you’ll need to research the right keywords for your campaign. But if you’re familiar with PPC campaigns, you’ll be able to launch your campaign in no time!
PPC campaigns are designed to target high-intent consumers. They’re based on specific keywords and offer solutions to people’s problems. It’s important to match your ads with the right landing pages, too. This will help your users have a smooth user experience and won’t dissuade them from taking the action you desire.
To ensure your campaigns are successful, you’ll need to monitor your calls throughout the life of the campaign. That means keeping track of your call traffic and identifying outliers. Once you identify these outliers, you’ll be able to make adjustments to your bids based on the level of engagement you’ve received.
They prevent fraud
If you have a pay per call campaign, you need to know how to prevent fraud. There are a variety of techniques you can use, such as using keyword data or an API detection system to detect suspicious traffic. You can also rely on call monitoring technology to catch fraud before it happens.
A call monitoring company can use honeypots to detect fraudulent calls, and it can use the information to determine how to better prevent them in the future. It also works with law enforcement to stop bad actors before they start making calls.
One of the most common forms of phone fraud involves a fraudulent partner who partners with a local carrier. This carrier charges a high rate for calls, and the scammer agrees to share the revenue from fraudulent calls. The scammer also uses a software program to spoof the calls.
Another type of fraud is international revenue sharing fraud. IRSF occurs when a fraudster generates large amounts of calls to a single destination. These calls are difficult to identify by Call Detail Records. In addition, they can be hard to track because the fraudster uses layers of anonymity.